Is used to increase your company’s likelihood of being found in a search engine’s unpaid results – often called “organic” results. The end-goal in any marketing venture is to generate a return on your investment, and SEO can be a powerful tool to bring streams of new customers to your website.
SEO is one of the most effective and important online marketing strategies. Where SEO comes into play is by ranking you higher on search engines. The benefits are countless, but here are a few:
- Organic traffic to your website from search engines is free, meaning your company could potentially be seen by millions of people with minimal marketing expense.
- Brand awareness, since higher spots are more frequently clicked-on and seen by consumers.
- Increase sales due to “high-intentioned” buyers. Consumers searching for terms directly relating to your product or service are much higher converting.
This is where we’ll research a set of keywords that will work well for your website and are most effective in being presented on search results. We usually recommend clients to follow the long-tail keyword strategy, because shorter keywords are very competitive and require substantial resources to compete. Long-tail keywords are often a viable strategy for small businesses. The longer keywords offer higher conversions, because people are specific about what they want.
Link building is an essential factor of SEO. If you’ve used the internet then you most likely have clicked on a hyperlink that takes you to another website. These are referred to as backlinks, so in simple terms they are like votes for your website. Basically, you want more votes, because it’s somewhat of a popularity contest. Like every popularity contest, the person endorsing you matters too! Having backlinks from spam web sites, and web sites not related to your industry can have a negative to neutral effect. For example, a dental website receiving a backlink from a pavement contractor doesn’t pass as much of a vote as another dental website would. Make sense?
We’ll study your business and the products/services that are being offered. After this we’ll work to optimize the different pages of your website, create content your visitors will value, and start connecting with other websites to promote yours! Every SEO strategy is different per client but to sum up what’s done during SEO, Keyword Targeting and Link Building.